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Content Manager /Brand Manager( Digital Marketing )

Full Time @Streamline Consultancy in Digital Marketing Email Job
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Job Detail

  • Experience 1 Year
  • Gender Any
  • Qualifications Graduate
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Job Description

Job/Role Purpose

Content marketing managers will be responsible to increase web traffic and brand awareness through the marketing of content online & responsible for creating “shareable” content, distributing content on the appropriate platforms, and measuring the results of marketing activity

Desired Candidate Profile

Skill

Writing Aptitude, Technical Know-How. New Media Proficiency. Analytics Interpretation. Understanding Marketing Personal .Understanding of UI/UX Design. Time Management & Planning. Content optimization, Brand Consistency

Knowledge

Knowledge of traditional technologies: CRM (like Salesforce.com, MS Dynamics. and marketing automation tools like Market to, Hub spot.) Proficient at working with Excel, Word, PowerPoint (or Google Work).

Essential & Desirable

Strong project management expertise, Financial blog articles, reports, ebooks

Work Environment:

Shift, no. of working days 8 Hour shift, 5 Days Working

Roles and Responsibilities

Technical Skills

Create guidelines for the tone, style, and voice of all content developed for the team

Own the end-to-end process of identifying relevant themes/topics, content creation, creation, and distribution to help drive thought-leadership and customer acquisition.

Create content based on a deep understanding of customer needs, market trends, and the competitive landscape

Interview internal and external subject matter experts effectively to build a diverse content pipeline.

Create content based on a deep understanding of customer needs, market trends, and the competitive landscape.

Interview internal and external subject matter experts effectively to build a diverse content pipeline.

Collaborate with the design team to develop creatives that are in line with the branding guidelines of Akounto

Create and review content including whitepapers, one-pagers, and other marketing collaterals relevant for customers, by working with the segment marketing team.

Develop and review content for growth and engagement campaigns (newsletters, emails, banner ads, social media posts) run by the regional marketing managers.

Marketing Skills

Working with the central teams you will plan, launch and execute compelling marketing campaigns and activities to drive pipeline growth.

You will work closely with the product and segment marketing teams, to identify the right campaign themes, and adapt them efficiently for them to work within our regional audiences.

As a customer marketing Content lead you will be responsible for developing a top-notch plan to develop engagement and business within our existing customers by driving the

key pillars of our customer marketing strategy: Advocacy, Growth (demand generation) & engagement

Drive advocacy initiatives for the team by developing a healthy pipeline of customer case studies. You will closely work with our Field Marketing, Segment Marketing & Customer Marketing Managers in each region to ensure successful execution globally. You will work closely with CSM in order to engage in activities for preventing churn.

By organizing regular focus groups and surveys, you will always be aware of our customers’ needs and expectations, in order to better adapt our communication channels to be more efficient.
Additional

Experience in managing 3d party agencies w.r.t content creation, for example, forester, Gartner, designers to create visually impactful marketing assets.

Comfortable working in a matrix and global setup organization.

Complimentary – Experience in managing a team of 2-3 individuals

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